Overview
This section prescribes the specific standard form required for government agencies when purchasing advertising space in newspapers or other media outlets.
Key Rules
- Mandatory Form: Contracting officers must use SF 1449 (Solicitation/Contract/Order for Commercial Products and Commercial Services) to place orders for paid advertisements.
- Regulatory Linkage: This requirement directly supports the procedures for paid advertisements established in FAR 5.503.
- Commercial Standardization: By requiring SF 1449, the regulation treats the procurement of advertising as a standard commercial acquisition.
Practical Implications
- Contracting Officers must ensure that any outreach or public notice requiring payment is processed through the standard commercial procurement form rather than informal purchase requests.
- The use of SF 1449 provides a consistent format for media vendors who may not be accustomed to complex government-unique contracting documents.